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M3T LabsEST. 2024

M3T LABS · INDEPENDENT STUDIO · SAN FRANCISCO

Every frontier has another inside it.

See the work How we build

M3T Labs is an independent software studio in San Francisco. We design and build new technology and put safety first. Our aim is to deliver capabilities that can surprise and delight a wide variety of people.

Machined structures in open space, the subtle new frontier marked red. Scrolling dives into each frontier, which opens into a new structure as large as the last.

01 · THE STUDIO

Understand the problem, pick the tools.

M3T Labs starts with the problem, then learns the technology it needs. So far that means a performance-based prototype sports market priced by machine learning, and a platform for AI personas.

Toussaint Minett, the builder behind M3T Labs, spent years helping to scale a large Trust & Safety organization. He led teams that built what people use when something goes wrong: reporting, appeals, remediation, and notices. That is why the studio puts safety first.

Two standards apply to every project from the start: think about the person, leverage the technology. Both serve the idea the studio started with, that technology should extend who you are, not replace it.

02 · WHAT WE DO

  1. We build AI products that meet you where you are.

  2. We’re data-driven and thoughtful about the right technology for the problem.

  3. We aim to surprise and delight by obsessing over the user experience.

  4. We put new technology at your fingertips in a form people can use without a manual.

  5. We leverage intelligence while keeping the human in the driver’s seat.

Whatever the problem, we learn the technology hands-on before choosing our tools.

03 · WORK

Our work, built from the data to the screen.

  • PersonaForge

    PRIVATE BETA

    An AI persona platform, in private beta.

    ROLE
    Studio
    SURFACES
    Web, Mobile
    STATUS
    Private beta
    See the craft

  • LeagueCoin

    OPEN TO PARTNERS

    A sports market driven by athlete performance. Each athlete has a price that moves with how they play, set by a machine-learning model. It gives fans a new way to follow the athletes they care about.

    ROLE
    Studio
    SURFACES
    Web, API
    STATUS
    Open to partners
    See the build

  • The next thing

    STEALTH

    We’ll be unveiling this product soon. Stay tuned!

    STATUS
    Stealth

We’ll keep you updated with new developments from the studio.

04 · HOW WE BUILD

Four rules for every build.

  1. Start from the person, not the system.

    All briefs open with depth about the customer: what they need, what worries them, what they’ll do. The models and the stack come after. We seek user feedback early and often to fold it into the product.

  2. New on top, proven underneath.

    New technology goes only where it earns its place, usually the AI model or the way people use the product. Everything else is proven and durable, and every change is held to a high bar before it goes in. When things don’t go according to plan, we optimize for isolating customer impact.

  3. Test everything. Keep production stable.

    We test everything! Regressions are addressed during development, and we keep a defensive guard around production. Stability is paramount.

  4. Ship small, in steps you can undo.

    Releases are small and can be undone, and we measure how often they ship, fail, and recover. Every launch has a written plan for when things go wrong, alongside our impact hypothesis for when things go well.

Read the approach

05 · TWO STANDARDS

Think about the person. Leverage the technology.

Leverage the technology

We use new technology, like AI models, where it lets people do something they couldn’t before, and proven tools everywhere else. We design so the person stays in charge of what the AI does. Safety belongs in the first release: a way to report a problem, a way to appeal a decision, and a clear notice of what happened.

Think about the person

We design for the people who will use what we build. That means plain language, a clear next step, and accessibility built in as standard. What we’ve released so far is for adults.

Safety and accessibility in practice

06 · CONTACT

Talk to the studio.

Write to us about something you’re building, or to compare notes on safety, infrastructure, or applied AI. Do our products resonate with you? We’d be thrilled to hear from you!

Reach out directly. hello@m3tlabs.ai
SAN FRANCISCO––:–– PT